From Storytelling to a Story Pool A proposal towards increasing the visibility of science and technology parks through coordination of PR activities

A close cooperation of PR within the framework of the IASP organisation would open up new perspectives

to enhance the value of PR and make IASP members more visible internationally.

Science and technology parks (STP) are treasure troves of stories covering the fascinating process of

the realisation of an idea.For this reason, we should establish a PR network to improve our international

media relations. The following procedure would be conceivable:

- Making a list of the PR officers who are interested in cooperation

- Assisting each other in establishing story-pools (i.e. collections of ideas and stimuli for

- stories information that has the potential to encourage a journalist to write a story).

- Developing strategies in terms of international PR cooperation

- Establishing of an adequate forum to communicate (internet-based)

- Implementation of a pilot project to take up the proof of whether this proposal can be realised.