The Ubuquity Approach of the Electriv Mobility Megatrend

In the mid-1990s, (NEGROPONTE, 1995) accurately described the process of representing atoms in bits, in this “prediction exercise” of future developments, it was natural to anticipate several transformations of technologies allied to information consumption habits. In the chapter “Prime time is mine”, Negroponte describes what we see with services like Netflix, where the disruption of the broadcast system of televising the facts alters the form so much that it impacts the content. Perhaps, one can connect here by rescuing McLuhan's concepts in the digital environment in which form assumes the context of transmission in a convergent atmosphere.

When we approached the problem of electric mobility and the factors that involve this topic in society, we need to extend a multidisciplinary look to the object. A car today is software more than any other point. Therefore, we have to understand the user and everything that involves the technique around him.