Name:
Support of the development of the OXAGON innovation ecosystem, Saudi Arabia
Acronym:
OXAGON
First image: /OxagonWeb.PNG)
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Objectives:
Objectives
IASP and partners worked with OXAGON (the next-gen industrial city being developed in the region of NEOM in Saudi Arabia) on a comprehensive strategy for developing and managing an Ecosystem, focusing on attracting and engaging tenants and external partners.
Activities:
Activities
The project involved:
- Examining benchmarks and case studies for strategic positioning, defining tenant and partner profiles and determining their value within the Ecosystem.
- Assisting in creating a diverse set of potential tenants and partners, outlining criteria for quality and establishing lead sources to feed the tenant pipeline.
- Helping define governance principles for the Ecosystem, along with an organizational structure aligned to these principles.
- Providing tools for each step of the tenant and partner attraction process, and for managing relationships with external partners.
- Defining roles in the attraction process, including high-level and detailed process maps, and establishing key performance indicators for success.
- Creating a strategy to guide the Ecosystem's growth and ensure effective tenant and partner engagement, with an emphasis on adaptability to different industries and regions.
Consortium members
Members:
- Start date:01 May 2023
- End date:01 November 2023
- Reference:
- URL:
- Overall budget
- Project financing
- Project funding
- EU financing
- Research area:
- Programme:
- Challenge:
- Social medias:

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