Oracle Innovation Center

The Oracle Innovation Center (OIC) in São Paulo (sometimes called Oracle Innovation Lab) is a recently inaugurated hub by Oracle. It’s Oracle’s first Innovation Center in Latin America. It does not operate as a traditional hub with resident companies but its space is intended as a collaborative laboratory (maintainers programme) for Oracle, its customers, partners, startups, and other stakeholders to experiment with emerging technologies, build proofs‐of‐concept, co-create new solutions, and showcase use cases. It has a strong emphasis is on Artificial Intelligence, data, cloud infrastructure, immersive and interactive experiences, and applying technologies to real business challenges (retail, health, finance, manufacturing, agro, logistics, etc.). It occupies a full floor of Oracle’s São Paulo office - about 750 square meters and more than 30 strategic partners are collaborating for solutions development. Dozens of startups are involved, including both well‐established technology companies and younger ones.

The center has multiple “spaces” or stations (about 10) where visitors and clients can see demonstrations, interact with technology, test prototypes, etc. Some of the features include:

-Real-time interactive experiences: e.g. virtual reality (VR), augmented reality (AR), robotics, immersive demos.

-A “store without cash registers” (“grab-and-go”) kind of shopping experience.

-Virtual fitting rooms / provadores virtuais.

-Simulators (one is a racing simulator from Oracle Red Bull Racing)

-A robot concierge (“CORA”) that interacts with visitors by voice or via a robot unit.

-Spaces for events, recordings (studio), data / storage and even infrastructure to support operations in disconnected or remote settings (edge / hybrid infrastructure).