Communicating innovation: Fostering growth and collaboration in glasgow city innovation district

The paper explores the pivotal role of communication in fostering growth and innovation within Glasgow City Innovation District (GCID). It emphasises the often-overlooked aspects of communication such as relationship building, events, and networking in creating a thriving innovation ecosystem. Through the analysis of GCID’s headline event Glasgow Tech Fest, this paper highlights the success of evidence-based communication techniques and the challenges associated with face-to-face networking as a means of communication.

GCID aims to drive economic growth by providing a conducive environment for collaboration and innovation. Through strategic partnerships and community engagement, Glasgow Tech Fest was developed to meet the ecosystem's needs, leading to significant success and positive feedback.

The paper underlines the importance of a consistent and inclusive communication strategy in attracting investment, fostering partnerships, and promoting innovation. GCID's approach serves as a model for other innovation hubs, highlighting the transformative power of effective communication in building innovation communities.