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31st IASP World Conference on Science Parks and Areas of Innovation
Title:

How to Become Local Silicon Valley - Is STPs Branding Noteworthy, Innovative and Memorable?

Billede:
2013_07_23_Poster 2013 Doha_FINAL_low
Document type:
Conference Paper
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  1. Authors
    FullNameWithTitle2:
    Justyna Adamska
  2. Publisher
    IASP
  3. Publication date
    October 2014
  4. Place of publication
    Doha, Qatar
  5. Number of pages
    8
Description:
In this paper the author discusses the branding strategy of technology parks and identifies the main problems of effective STP branding in Poland where technology parks dont have a strong position in community yet. Parks promotion and building their image requires the intensification of variety activities. The objectives of this paper are to present:\n the most popular tools of branding using by technology parks,\n new ways of conducting STPs branding which can enhance their position in region,\n creating the tenant community.\nIn order to achieve these aims, the author grounds the approach on a series of fundamental theoretical mechanisms of branding and provides practical examples, by examining the stages of development that Polish STPs passed through in the creation of their brands.
  1. Conference name
    31st IASP World Conference on Science Parks and Areas of Innovation
  2. Conference theme
    Science Parks: Where Technology Goes to Work
  3. Location
    Doha, Qatar
  4. Conference start date
    19 October 2014
  5. Conference end date
    22 October 2014