31st IASP World Conference on Science Parks and Areas of Innovation
Title:
How to Become Local Silicon Valley - Is STPs Branding Noteworthy, Innovative and Memorable?
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Document type:
Conference Paper
0.00 €
- AuthorsFullNameWithTitle2:Justyna Adamska
- Co-authors
- PublisherIASP
- Publication dateOctober 2014
- Place of publicationDoha, Qatar
- Number of pages8
- Keywords
- Technology sectors
Description:
In this paper the author discusses the branding strategy of technology parks and identifies the main problems of effective STP branding in Poland where technology parks dont have a strong position in community yet. Parks promotion and building their image requires the intensification of variety activities. The objectives of this paper are to present:\n the most popular tools of branding using by technology parks,\n new ways of conducting STPs branding which can enhance their position in region,\n creating the tenant community.\nIn order to achieve these aims, the author grounds the approach on a series of fundamental theoretical mechanisms of branding and provides practical examples, by examining the stages of development that Polish STPs passed through in the creation of their brands.
- Conference name31st IASP World Conference on Science Parks and Areas of Innovation
- Conference themeScience Parks: Where Technology Goes to Work
- LocationDoha, Qatar
- Conference start date19 October 2014
- Conference end date22 October 2014