Our April 'Question of the Month' results are in

In our March 2025 poll, we asked whether IASP members had assessed the economic impact of their AOI/ID/STP via a study – and received affirmation that data and performance studies are a growing priority.

For April’s “Question of the Month,” we turned our attention to communication strategy and asked:

"What methods does your AOI/ID/STP find most effective for visibility and marketing?"

Participants selected from the following:

• Social media (LinkedIn, X, Facebook, Instagram, etc.)
• Events/in-person networking
• Interviews/press releases to traditional media
• Advertising
• Other

Events and in-person networking emerged as the top choice, earning the highest percentage [41%] of the vote. It’s a strong reminder that, even in a digital-first world, real-world connection is still a vital tool for visibility and growth.

Social media came in close behind at nearly 38%, with members using platforms like LinkedIn and Instagram to reach both local and international audiences. These tools continue to provide an authentic connection with these innovation spaces, with cost-effective, high-reach marketing opportunities for promotion, particularly with a clear organic strategy for reaching their audience supporting their overall approach.

Traditional press coverage followed, with approximately 11% choosing interviews and media/press releases to connect with broader audiences. Advertising brought in around 6%, while a small number of participants opted for “Other”, signalling a diverse range of more customised outreach strategies in their portfolio.

We love to hear how our members are building visibility and engaging communities. If you have an upcoming event, announcement, or other initiative you’d like to highlight, don’t hesitate to reach out! Our Communications and Events team is here to help you gain exposure across our global network.

To get involved and have us support your initiatives, please contact us at communication@iasp.ws with a summary of your activity.