Strategic communication planning for scientific and technolical park in implementation: Case study with inovatec ufsm technological park

This study aims to identify the adequacy of the Integrated Organizational Communication methodology for the creation of a Strategic Communication Planning, considering a Scientific and Technological Park in the implementation phase. For this, it was held the explanation about the Integrated Organizational Communication in the context of Scientific and Technological Parks. After, it was analyzed the application of the Integrated Organizational Communication methodology for the elaboration of the Strategic Communication Planning of InovaTec UFSM Technological Park and its use in the process of creating the communication channels of the Park, with the description of each one’s goal for brand promotion. From this, it was possible to identify the conformity of the communication methodology, considering the environmental characteristics of innovation.