The Might of a Donut - University to Incubator

There is a need to more effectively exploit university-based research results and bring them into new products and services. At the University of Jyväskylä we wanted to increase the number of disclosed R&D –results and convey the R&D –staff of the importance and possibilities of technology transfer. A big activation campaign was planned to encounter the staff in their own environment. The technology transfer staff of the university, pre-incubator environment Protomo and outsourcing services from small innovative companies were responsible for the action. Nearly hundred interactive, creative and captivating events were organized in order to encounter the researchers in a positive atmosphere. The average budget of the activation campaign was ~90 000 €/yr. The operation model proved to be an effective way to inform, influence and move the scientific society towards transferring research results